For example, you can connect with me on Facebook! And you know, if you send me a friend request, I will most likely accept. And if you start trying to connect with me on a real basis - responding to status updates or notes or wall comments or other posts, a conversation develops. And then, you've made a real contact who may sign up for one of your programs, services or recommend you to someone else when the time arises. Just don't shove yourself down their throat!
Or you can connect on our more corporate-y Twitter or my personal-y Twitter. I'll do my best to follow you back and check your tweets. And I would hope vice-versa. Just don't only post your business stuff - say something fun once in a while, retweet the cool things other people are saying (that's like sharing what they are saying with others) and respond to comments people make.
So have fun, get some referrals, but be human and not crazy business bots about it.
And if you have a favorite social network site - let us know!
Rob
P.S. This post was inspired by reading Jon's rant today on Facebook
